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Go-to Brands
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  • Go-to Brands
  • Building Go-to Brands from the Inside-Out
  • The Resilience of Go-to Brands
  • Connection + Progress
  • How to Build a Go-to Brand
  • Brand ApertureSM
  • What about B2B?
  • Building Go-to Brands in China
  • 打造首选品牌

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Go-to Brands, the new standard for brand building, uncovers the key drivers for brand performance and resilience in disruptive times.

Go-to Brands is grounded in research from a global study of 30,000 consumers across 500 brands. Download the full report on Building Go-to Brands in China today.

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Lippincott can help you understand where your brand sits today and offer actionable and future-focused insights for far-reaching business impact.

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