Unlock Growth Opportunities
We drive purpose-rooted innovation that powers growth, solving the big problems that matter to customers and creating markets that don’t yet exist.
Too many businesses have wasted precious capital on waves of innovation initiated without a clear strategy. At Lippincott, we do things a little differently, focusing first and foremost on a Jobs to be Done approach that uses insight to craft innovation strategy that drives business. Here’s how.
Segmentation is a critical input to drive growth strategy success. But people are complicated. That’s why we mix art with science and harness advances in marketing technology to develop creative and strategic segmentations that can be operationalized.
Business success requires tradeoffs. Whether identifying attractive new markets to enter or identifying which features drive greatest profitability, we help grow share of wallet.
Our approach uses practical experience to bring new products and services to market while mitigating risk, including product roadmapping, marketing, sales and distribution planning.
From growth strategies that consider consumer needs, evolving market dynamics and your brand’s competitive edge, to innovation strategies that identify ways to unlock new potential, we’re the branding firm that helps clients uncover where to play and how to win.
We de-risk the development of new offerings by creating value propositions that are uniquely right for customers, advance our clients’ brands, have compelling business models and provide captivating experiences.
We conceptualize, design, develop and launch bold, branded customer solutions that set trends rather than chase them.
Our approach to qualitative research is grounded in a core idea: meaningful innovations start with a human truth that transcends traditional research. Using the Jobs to be Done approach, pioneered by Lippincott’s Taddy Hall and Clayton Christensen at Harvard Business School, our process leads to deeper and sharper insights that uncover more resonant opportunities and unlock new growth markets.
We blend design, technology, trends, and customer insights into transformative brand solutions through ideation, prototyping, rapid development, deployment, and optimization of immersive concepts—establishing meaningful connections between brands and their customers.
Related Work
“Lippincott was able to expertly work through our organization in order to identify the in-store concept needed to action upon customer insights, partnering with us from inception of the concept to execution through each customer touchpoint. They truly delivered on the subtle art of trusted advisor and thought leader in an authentic and real way.”
