Lippincott is a creative consultancy specializing in brand and innovation.
We blend business acumen with pioneering creativity to drive growth.
What we do
Strategy
Combining strategic rigor and creative thinking, we help companies find new purpose, be ever more relevant, and thrive into the future. Everything we do is anchored in a deep understanding of our clients’ businesses today and the possibilities for tomorrow. With a commitment to achieving measurable and sustainable results, we translate vision into reality with bold ideas that work.
- Purpose
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- Brand positioning
- Experience vision
- Messaging
- Portfolio
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- Brand architecture
- Management and governance
- Organization
- Opportunity
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- Customer insight
- Perceptions and analytics
- Customer jobs and propositions
- Brand Aperture: A Go-To Brand diagnostic
Experience
Brands today are built not just from what they say, but what they do and what they make possible for their customers. We help our clients create meaning in their customers’ lives by turning innovative ideas into captivating experiences. By working in a studio model that uses rapid prototypes, we design bold, forward-looking customer solutions that set trends rather than chase them.
- Relationship
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- End-to-end journeys
- Interactions and touchpoints
- Alignment and transformation
- Solutions
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- Concept design
- Iterative prototyping
- Pilot programs
- Activation
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- Internal programs
- Launches and campaigns
- Loyalty
Design
We see design as a vehicle for transformation. Since our founding in 1943, design excellence and a commitment to craft has been at our core. With a team of visual and verbal designers, we push the boundaries of design to shape how people emotionally connect with brands and see the world today.
- Visual
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- Logos and visual systems
- Video, information, presentations
- Packaging
- Verbal
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- Naming and taglines
- Brand voice
- Creative copywriting
- Interaction
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- User experience
- User interface
- Immersive environments
Impact
We are proud to be part of Oliver Wyman which allows us to integrate deep industry, risk and operational expertise to deliver end-to-end breakthrough solutions. Together, we help clients better connect with their customers, optimize their businesses, improve their operations and accelerate their organizational performance.
- Capabilities
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- Digital
- Oliver Wyman Labs
- Operations
- Organizational Effectiveness
- Pricing, Sales & Marketing
- Sustainability Center
- and more...
- Industries
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- Communication, Media and Technologys
- Education
- Energy
- Financial Services
- Health & Life Sciences
- Industrial Products
- Retail & Consumer Goods
- Transportation & Travel
- and more...
We've been shaping iconic brands and experiences for 75+ years.
Our history-
Lippincott was founded at the intersection of design and strategy. From day one, it was a culture of innovation with a focus on solving complex problems. Integrating a cutting-edge set of capabilities from product and industrial design to corporate identity and marketing strategy, we went on to partner with early innovators such as Sprite, Xerox and IBM.
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While the legendary Tucker Car was one of our early examples of innovative problem solving, it certainly wasn’t our last. We brought to life the first nuclear submarine, helped Chrysler upend car dealerships, and architected the once controversial, yet now classic, S.C. Johnson Pavilion for the New York World’s Fair. When the modern grocery store became More
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Rigor has always been at our core. We were early pioneers of consumer research, analytics and brand strategy, continuously investing in the development of intellectual capital that pushed the boundaries of our approaches. Our first Sense Magazine was published in 1956, creating today’s industry tradition of developing and sharing thought leadership.
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The Coca-Cola ribbon, Betty Crocker spoon and American Express blue box are more than symbols. Their longevity is a testament to the emotional connections a brand can forge. Like the CITGO trimark still standing in Fenway Park, or Andy Warhol’s 1962 tribute to Campbell’s soup on display at the MoMA, our work has sustained decades of change, seamlessly in More
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Whether taking Starbucks beyond coffee, helping Delta achieve new heights or partnering with Samsung to disrupt new categories, our multidisciplinary teams continue to blaze trails with leaders all around the world. By maintaining the same pioneering spirit we were founded with, we design new ways to create meaning every day.
