

Go-to Brands
Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.
We’re a different kind of consulting firm. By uniquely combining strategic rigor with bold creativity, we drive growth for our clients. From Coca-Cola to Samsung and Starbucks to Delta, we’ve spent the last 80 years shaping some of the world’s most iconic brands and experiences.
To help our clients grow, we focus on six primary areas:
Lippincott builds brands and brand portfolios that remain relevant and differentiated in the face of changing markets. In a world of digital transformation, we think systematically and creatively, to build new brands, reposition existing ones and enable future growth.
Too many businesses have wasted precious capital on waves of digital innovation initiated without a clear strategy. At Lippincott, we focus first and foremost on insight. This ensures that our clients' innovation drives their business, is rooted in their purpose, and delivers value for the customer of the future.
At Lippincott, we see design as a vehicle for transformation. Since our founding in 1943, design excellence and a commitment to craft have been at our core. With a diverse team of visual, verbal and interaction designers, we push the boundaries of design to shape how people emotionally connect with brands and see the world today.
Brands today are built not just from what they say, but what they do and what they make possible for their customers. We help our clients create meaning in their customers’ lives by turning innovative ideas into captivating experiences. By working in a studio model that uses rapid prototypes, we design bold, forward-looking customer solutions that set trends, rather than chase them.
At Lippincott, we help marketing organizations develop the structures and tools they need to stay ahead of the changing customer landscape. From generating real-time customer insights from complex data to establishing rapid-response marketing capabilities, our work drives preference and accelerates growth.
Lippincott believes that for an organization to succeed, it needs an energized employee base that believes in and champions its brand. To achieve this, we help companies activate their brand within their internal networks, creating a sense of shared purpose and inspiring belief.
Heather Stern
Greg Handrick
Tarek Sultani
Stefan Fillip
Clemens Schrenk
Nan Zuo
Sean Doh
Graham Harvey
Revitalizing an American icon to keep pace with the digital age and inspire a network of digital properties under a shared vision for the future
Transforming the world’s largest retailer to deliver meaningful experiences and attract new customer audiences
Elevating the heart in travel to become America’s most flown, profitable and loved airline
Revitalizing Korea’s pioneering cosmetics brand to deliver luminous, attainable beauty for customers around the world
Re-designing the beloved chain’s identity and expression to communicate a future beyond just coffee
Fortifying the storied corporate brand to clarify its position as a multi-investment powerhouse
Building a new flagship brand to reflect Memorial Sloan Kettering’s outstanding record in pediatric cancer breakthroughs and treatment
Refreshing the industrial leader’s identity to signal a new era of discovery, science and innovation
Repositioning a specialized health insurer as the new authority in oral health
Partnering with Pfizer to translate 60 years of history into a new future of animal health
Reinvigorating the social enterprise’s story and voice to accelerate LGBTQ advocacy and equality
Defining a new corporate brand to build on a renowned Asian-hotelier heritage and serve as a platform for future growth
Unifying a collection of domestic postal leaders to create Europe’s preeminent network of delivery experts
Evolving the loved Irish brand to support its transformation from traditional flag carrier to innovative, global airline
Guiding the once regional, microchip manufacturer through its decades-long evolution to leading, global lifestyle brand
We’ve amassed experience across every imaginable sector with work spanning geographies and scale.
Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end breakthrough solutions. Together, we help clients better connect with their customers, optimize their businesses, improve their operations and accelerate their organizational performance.
Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.