About Lippincott

We love what we do

We’re a different kind of consulting firm. By uniquely combining strategic rigor with bold creativity, we drive growth for our clients. From Coca-Cola to Samsung and Starbucks to Delta, we’ve spent the last 75 years shaping some of the world’s most iconic brands and experiences.

To help our clients grow, we focus on six primary areas:

  • Brand

    We build brands that emotionally connect

    Lippincott builds brands and brand portfolios that remain relevant and differentiated in the face of changing markets. In a world of digital transformation, we think systematically and creatively, to build new brands, reposition existing ones and enable future growth.

    • Brand Positioning
    • Brand Architecture
    • Brand Portfolio
    • Identity and Expression
    • Names and Taglines
    • Management and Governance

  • Innovation

    We drive innovation that powers growth

    Too many businesses have wasted precious capital on waves of digital innovation initiated without a clear strategy. At Lippincott, we focus first and foremost on insight. This ensures that our clients' innovation drives their business, is rooted in their purpose, and delivers value for the customer of the future.

    • Growth Strategy
    • Customer Opportunity
    • Concept Development
    • Venture Planning
    • Prototyping and Piloting

  • Design

    We create brand expressions that endure

    At Lippincott, we see design as a vehicle for transformation. Since our founding in 1943, design excellence and a commitment to craft have been at our core. With a diverse team of visual, verbal and interaction designers, we push the boundaries of design to shape how people emotionally connect with brands and see the world today.

    • Creative Strategy
    • Logos and Visual Systems
    • Voice
    • Interaction Design
    • Information Design
    • Events and Environments

  • Experience

    We create dynamic, holistic experiences

    Brands today are built not just from what they say, but what they do and what they make possible for their customers. We help our clients create meaning in their customers’ lives by turning innovative ideas into captivating experiences. By working in a studio model that uses rapid prototypes, we design bold, forward-looking customer solutions that set trends, rather than chase them.

    • Experience Strategy
    • Experience Design
    • Employee Experience
    • Service Design
    • Touchpoint Optimization
    • Signature Moments

  • Marketing

    We help marketers stay ahead of change

    At Lippincott, we help marketing organizations develop the structures and tools they need to stay ahead of the changing customer landscape. From generating real-time customer insights from complex data to establishing rapid-response marketing capabilities, our work drives preference and accelerates growth.

    • Market Opportunity
    • Segmentation
    • Value Proposition
    • Messaging
    • Go-to Market Strategy
    • Marketing Effectiveness
    • Brand Aperture℠

  • Activation

    We harness your employees for enduring impact

    Lippincott believes that for an organization to succeed, it needs an energized employee base that believes in and champions its brand. To achieve this, we help companies activate their brand within their internal networks, creating a sense of shared purpose and inspiring belief.

    • Employee Engagement & Activation
    • Employee Value Proposition
    • Events and Programs
    • Internal Communications
    • Capability Building

Interested in working together? Let’s talk

Our work harnesses both brand and innovation to drive growth and create meaning in peoples’ lives.

  • Revitalizing an American icon to keep pace with the digital age and inspire a network of digital properties under a shared vision for the future

  • Transforming the world’s largest retailer to deliver meaningful experiences and attract new customer audiences

  • Elevating the heart in travel to become America’s most flown, profitable and loved airline

  • Revitalizing Korea’s pioneering cosmetics brand to deliver luminous, attainable beauty for customers around the world

  • Re-designing the beloved chain’s identity and expression to communicate a future beyond just coffee

  • Fortifying the storied corporate brand to clarify its position as a multi-investment powerhouse

  • Building a new flagship brand to reflect Memorial Sloan Kettering’s outstanding record in pediatric cancer breakthroughs and treatment

  • Refreshing the industrial leader’s identity to signal a new era of discovery, science and innovation

  • Repositioning a specialized health insurer as the new authority in oral health

  • Partnering with Pfizer to translate 60 years of history into a new future of animal health

  • Reinvigorating the social enterprise’s story and voice to accelerate LGBTQ advocacy and equality

  • Defining a new corporate brand to build on a renowned Asian-hotelier heritage and serve as a platform for future growth

  • Unifying a collection of domestic postal leaders to create Europe’s preeminent network of delivery experts

  • Evolving the loved Irish brand to support its transformation from traditional flag carrier to innovative, global airline

  • Guiding the once regional, microchip manufacturer through its decades-long evolution to leading, global lifestyle brand

Industries we serve

We’ve amassed experience across every imaginable sector with work spanning geographies and scale.

  • Aviation
  • Consumer Goods
  • Culture and Education
  • Energy
  • Financial Services
  • Fintech
  • Food and Drink
  • Healthcare
  • Manufacturing
  • Media
  • Nonprofit
  • Professional Services
  • Retail
  • Technology
  • Telecommunications
  • Travel and Hospitality

We are proud to be the brand and innovation experts of Oliver Wyman

Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end breakthrough solutions. Together, we help clients better connect with their customers, optimize their businesses, improve their operations and accelerate their organizational performance.

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Go-to Brands

Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.