Creativity & Rigor

We love what we do

We’re a different kind of consulting firm. By uniquely combining strategic rigor with bold creativity, we drive growth for our clients. From Coca-Cola to Samsung and Starbucks to Delta, we’ve spent the last 75 years shaping some of the world’s most iconic brands and experiences.

To help our clients grow, we focus on six primary areas:

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Our work harnesses both brand and innovation to drive growth and create meaning in peoples’ lives.

  • Revitalizing an American icon to keep pace with the digital age and inspire a network of digital properties under a shared vision for the future

  • Transforming the world’s largest retailer to deliver meaningful experiences and attract new customer audiences

  • Elevating the heart in travel to become America’s most flown, profitable and loved airline

  • Revitalizing Korea’s pioneering cosmetics brand to deliver luminous, attainable beauty for customers around the world

  • Re-designing the beloved chain’s identity and expression to communicate a future beyond just coffee

  • Fortifying the storied corporate brand to clarify its position as a multi-investment powerhouse

  • Building a new flagship brand to reflect Memorial Sloan Kettering’s outstanding record in pediatric cancer breakthroughs and treatment

  • Refreshing the industrial leader’s identity to signal a new era of discovery, science and innovation

  • Repositioning a specialized health insurer as the new authority in oral health

  • Partnering with Pfizer to translate 60 years of history into a new future of animal health

  • Reinvigorating the social enterprise’s story and voice to accelerate LGBTQ advocacy and equality

  • Defining a new corporate brand to build on a renowned Asian-hotelier heritage and serve as a platform for future growth

  • Unifying a collection of domestic postal leaders to create Europe’s preeminent network of delivery experts

  • Evolving the loved Irish brand to support its transformation from traditional flag carrier to innovative, global airline

  • Guiding the once regional, microchip manufacturer through its decades-long evolution to leading, global lifestyle brand

Industries we serve

We’ve amassed experience across every imaginable sector with work spanning geographies and scale.

  • Aviation
  • Consumer Goods
  • Culture and Education
  • Energy
  • Financial Services
  • Fintech
  • Food and Drink
  • Healthcare
  • Manufacturing
  • Media
  • Nonprofit
  • Professional Services
  • Retail
  • Technology
  • Telecommunications
  • Travel and Hospitality

We are proud to be the brand and innovation experts of Oliver Wyman

Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end breakthrough solutions. Together, we help clients better connect with their customers, optimize their businesses, improve their operations and accelerate their organizational performance.

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Go-to Brands

Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for brand performance and resilience in disruptive times. Explore the new standard for building a winning brand.