We are creative consultants
What we do
Lippincott is a creative consultancy. We believe that success in a changing world requires a more creative approach to solving problems. It demands both rigorous business acumen and courageous creativity. And a different kind of partner that can both think and do, that can inspire growth and create new meaning in customers’ lives. Equal parts strategy and design, Lippincott brings this unique combination to everything we do, guided by one purpose: make it meaningful.
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Brand
Build brands that emotionally connect
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Innovation
Solve the problems that matter
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Experience
Reinvent the customer relationship
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We believe in
- Rigor & Creativity
- Data & Empathy
- Big ideas & Bold action
- Courageous counsel
& Committed partnership - What we know
& What could be
Our capabilities
- Brand architecture and portfolio
- Brand positioning
- Business and concept design
- Customer insight
- Digital design
- Digital transformation
- Employee engagement
- End-to-end experience design
- Environmental design
- Experience innovation
- Future visioning
- Growth strategy
- Loyalty strategy
- Logos and visual systems
- M&A and spin-off branding
- Marketing and customer strategy
- Measurement and ROI
- Messaging
- Naming
- Purpose-led leadership
- Rapid prototyping
- Sensory design
- Value proposition
- Vision, purpose and values
- Voice
Our Heritage
Our work has always blended business acumen and pioneering creativity. We’ve spent the last 75+ years igniting growth and helping our clients create new meaning in their customers’ lives.
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1943
Lippincott was founded at the intersection of design and strategy. From day one, it was a culture of innovation with a focus on solving complex problems. Integrating a cutting-edge set of capabilities from product and industrial design to corporate identity and marketing strategy, we went on to partner with early innovators such as Sprite, Xerox and IBM.
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1947
While the legendary Tucker Car was one of our early examples of innovative problem solving, it certainly wasn’t our last. We brought to life the first nuclear submarine, helped Chrysler upend car dealerships, and architected the once controversial, yet now classic, S.C. Johnson Pavilion for the New York World’s Fair. When the modern grocery store became too impersonal, we created a revolutionary shopping experience still used today. Throughout our history, we’ve led fearlessly, daring to defy expectations and achieve what many thought impossible.
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1956
Rigor has always been at our core. We were early pioneers of consumer research, analytics and brand strategy, continuously investing in the development of intellectual capital that pushed the boundaries of our approaches. Our first Sense Magazine was published in 1956, creating today’s industry tradition of developing and sharing thought leadership.
See all Sense Magazines
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1962
The Coca-Cola ribbon, Betty Crocker spoon and American Express blue box are more than symbols. Their longevity is a testament to the emotional connections a brand can forge. Like the CITGO trimark still standing in Fenway Park, or Andy Warhol’s 1962 tribute to Campbell’s soup on display at the MoMA, our work has sustained decades of change, seamlessly integrating with the cultural landscape it has been shaped by and has in turn shaped.
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Today
Whether taking Starbucks beyond coffee, helping Delta achieve new heights or partnering with Samsung to disrupt new categories, our multidisciplinary teams continue to blaze trails with leaders all around the world. By maintaining the same pioneering spirit we were founded with, we design new ways to create meaning every day.
Our Clients
From leaders to upstarts, down the street and around the world, this list represents a selection of our brilliant partners, past and present.
We are proud to be a part of Oliver Wyman, a leading management consulting firm. This collaboration allows us to draw on deep industry knowledge and specialized expertise to drive enduring impact for our clients.