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Is your brand Go-to?

For each of us, only a few brands have real meaning.

Is your brand Go-to?
Taco Bell

Taco Bell goes all-in on brand evolution

Walmart logo
Walmart

Sparking a transformation at the world’s largest retailer

Sapura Energy

Positioning a regional leader for the global stage

Starbucks

Finding a new, global face

Brand Like A Challenger

Build a growth portfolio for uncertain times

Google Cast
Google

A deep dive into consumer needs

New Toys R Us Visual Identity GIF
Toys"R"Us & Babies"R"Us

Playing for relevance within a new generation of parents

Delta Airlines website
Delta

From chapter 11 to America’s most awarded airline

Samsung logo

Samsung

We first partnered with Samsung in 1993, when we created the iconic blue oval logo. It underscored one of Samsung's guiding principles: think globally, act locally. At our suggestion, Samsung allowed its name to be spelled out in the new logotype in English, the international language of business.

Sprite logo

Sprite

We created the name "Sprite" for the iconic lemon-lime soft drink in 1961. The word means "elf, fairy, or goblin," and comes from the Latin spiritus, for spirit, which fit in with how the product was to be marketed: as something refreshing, lively, and energetic.

American Express logo

American Express

While our exact logo design has been refreshed multiple times since its debut, its essence and foundation clearly live on in today's expression of the brand. And when American Express asked us to evaluate their name because they were concerned that the word “American” limited their global ambitions, we recommended that they keep it. And the rest, as they say, is history.

Goldman Sachs logo

Goldman Sachs

We were tasked with developing a brand that positioned Goldman Sachs as the premier investment banking firm to meet any client need, anywhere on the globe. Inspired by Tiffany’s, we solidified the brand in a signature black box using classical letterforms and distinctive ligaturing of the G and S. The end result helped weld a disparate group of investment specialists into a formidable force.

Duracell logo

Duracell

Lippincott created the name Duracell to highlight the battery’s long life. We then developed a logotype and the distinctive copper top packaging to capture its hard-working, long-lasting benefits and provide a dramatic point-of-sale marketing tool. After 52 years the copper top hasn’t lost its shine.

Cover illustration of humans in hands for Welcome to the Human Era
Welcome to the Human Era

A new model for building trusted connections with customers and employees

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