Our webinar series was inspired by the book, How to Grow When Markets Don’t, written by Adrian Slywotzky, former partner at Oliver Wyman and Rick Wise, CEO of Lippincott, along with Karl Weber. The book offers an eye-opening look at the business dilemma of unsustainable growth, along with insights on what companies can do to stimulate consistent profits. For more information, head here.
How to grow when markets don't
WEBINAR LEADERSHIP SERIES
An eight-part leadership series for driving growth through brand and innovation.
Recent events have impacted your business in extraordinary ways. As you transition from survival tactics to implementing long-term strategic initiatives, you need to take an expansive view of your brand, your business and the unique value you can deliver to your customers.
Join us as Lippincott experts share new research, actionable guidance and tools and techniques for leap-frogging your competition. Each episode builds on the next, offering you and your team a portfolio of practical and timely ideas for driving resiliency and growth in an ever-changing landscape.
Reserve your spot now.
Past Episodes
Episode 1
Building Go-to Brands
The pandemic has highlighted the value we place on our most essential brands. But this gut response in times of crisis is just the sharp end of an underlying trend shaping how brands are built and how customers engage with them. Our research shows that the most successful brands are built on the dimensions of connection and progress. We call them Go-to Brands. Join us as we share this new standard for building brands that drive growth and resilience.
Presented by: David Mayer and Heather Stern
Tuesday, July 14, 2020
9am PT | 12pm ET | 5pm BT
Episode 2
Mastering Jobs to be Done
Developing new offerings that customers will predictably purchase and use only seems to get more complicated as life remains far from normal. At the same time, changing behaviors and evolving priorities generate new growth opportunities for innovative leaders. Join us as we unpack the essentials of converting unexpected change into an unprecedented advantage. The key is to understand the deep motivations that drive behavior and preference – in short, master the theory of Jobs to Be Done. By understanding the jobs that your target customers are struggling to perform, you’ll discover how to systematically design better products, services, and relationships to create – and capture – outsized value.
Presented by: Taddy Hall
Wednesday, July 22, 2020
9am PT | 12pm ET | 5pm BT
Episode 3
Understanding where the customer is going
How will the world change as a result of the pandemic? Join us as we unveil new research on what’s changing and what’s not. Past crises have shown us that foundational shifts in consumer attitudes and behaviors can open new opportunities. We’ll explore customers’ new realities during the pandemic to guide brands on their path towards building and maintaining relevance.
Presented by: Dan Clay and David Pianin
Wednesday, August 05, 2020
9am PT | 12pm ET | 5pm BT
Episode 4
Optimizing your brand portfolio to unlock profit
As we enter into a recession, businesses are rapidly adapting to a potentially catastrophic drop in customer demand. As such, many face the imperative to lower costs while still maximizing opportunity. Most companies have a large portfolio of brands that is complicated and painful to change, but it can also represent a tremendous source of untapped value. This session will reveal the art and science of optimizing your brand portfolio with practical tools to evaluate your current brands, identify opportunities to drive profit, and rapidly implement changes.
Presented by: Nital Patel
Wednesday, August 19, 2020
9am PT | 12pm ET | 5pm BT
Episode 5
When startups become grownups
While fast and furious growth for startups is desirable, scaling up quickly can create cracks in the brand’s foundation that can negatively impact business later. It’s critical that startups manage their brands to keep up with this rapid pace of change. This session will provide creative leaders guidance on the toolkit needed to navigate an often-uncharted phase of growth.
Presented by: Bill Darling
Wednesday, September 16, 2020
9am PT | 12pm ET | 5pm BT
Episode 6
Avoiding the innovation trap
Successful innovation is the exception rather than the norm, with failure rates continuing to hover around 90 percent. We view innovation and brand as inextricably linked, and the combination of the two drives meaningful results. Join us as we discuss keys to de-risking innovation and explore how others have followed these principles to create innovation that’s truly meaningful.
Presented by: Melissa Tischler
Wednesday, September 30, 2020
9am PT | 12pm ET | 5pm BT
Episode 7
Brand voice: Why connecting has never been more critical
At their best, brands don’t just deliver information— they build relationships. But time and again, we see companies struggling to stay on message, instead of connecting in-the-moment. Today, a strong Brand Voice is more than a list of adjectives. It’s a clear, inhabitable personality that flexes to meet the demands of an ever-changing world and needs of even-faster-changing consumers. Join us as we outline the opportunity for growth and loyalty-building through a differentiated and responsive voice—and arming communicators with the same instructive and expansive guidance that we see in visual identity work.
Presented by: Lizzie Harris
Wednesday, October 14, 2020
9am PT | 12pm ET | 5pm BT
Episode 8
Breaking through with habit-forming customer experiences
Experience design has hijacked our life. We spend an average of 6 hours 42 minutes online per day, leaving us only 6 hours to cook, clean, workout, play with our kids, eat, and socialize. The space to introduce new experiences is taken. Join us as we explain how we got here and where we see the opportunity to embed new experiences in consumers’ lives. Introducing meaningful habits is critical if brands want to succeed in addressing the daily struggles of playing catch up.
In this live session, we’ll explain the deep insights and brand-led experience design principles that are needed for habits to catch on and become transformative to people’s lives. A story of two friends will illuminate how these elements come together and uncover the circular economy’s impact.
Presented by: Rick Wise and Clemens Schrenk
Wednesday, October 28, 2020
6am PT | 9am ET | 1pm BT