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New York

Rui Maekawa

Senior Design Director

Rui is a senior design director based in Lippincott's New York office.

Her biggest strength? Bringing an out-of-the-box perspective to her work and a passion for making the world better through design.

In your own words, what do you do at Lippincott?

I help clients visually express and communicate to their audiences in a way that is authentic and unique to their brand.

Which projects have been the most meaningful to you and why?

Gumption Coffee. Being part of transforming a local beloved coffee shop to a global brand was exciting!

If you weren't in this profession, what would you be?

I'd own a shop in the city that sells products I love; natural wine, Japanese snacks that I grew up on, Tibetan Thangkas... it would be my own little corner of the world.

What's your favorite thing about the place you call home?

New York City frees you to be you.

When did you decide you wanted to be in this business? Why?

Since...forever. I was a weird kid obsessed with logos—and I still am!

What is your favorite art movement / designer / artist / philosopher / book / movie? Why?

Herb Lubalin's never-afraid-of-being-different attitude and aesthetic.

  • Education

    Pratt Institute, M.S. Communications Design
    Keio University, B.A. Environmental Information Study

  • Work Experience

    Intern at Landor, developing brand expressions for Japanese companies

  • Connect

    LinkedIn

Key Projects

  • Gumption Coffee

  • DentaQuest

  • Bain Capital

    Aligning a brand’s strategy to its success

More people

John Marshall

Senior Client Advisor

Liz Greene

Partner, Brand Strategy

Jessica Lee

Senior Design Director

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