New York
Nital Patel
Senior Partner, Brand Strategy
Nital’s work sits at the intersection of business strategy and customer insights. With almost two decades of experience working with global brands across industries on brand architecture, portfolio assessment and positioning, he combines creativity with strategy to create measurable impact.
He specializes in positioning, portfolio assessment, customer experience innovation and retail strategy, with clients ranging from Caterpillar and Chevrolet to Pizza Hut and Hershey’s. Constantly learning and endlessly curious, Nital finds inspiration by keeping his eyes and ears open.
- For you, what makes Lippincott a special place to work?
The innate and endless curiosity that each person brings to every conversation.
- Which projects have been the most meaningful to you and why?
When we worked with a client who understood that they alone could not fix healthcare — and we built a brand that was all about rallying the whole industry to change.
School taught me that it’s not enough to know. You also need to do.
- When did you decide you wanted to be in this business?
When I was 7 and realized I liked the taste of Coke better, but always wanted Pepsi.
- If you weren’t in this profession, what would you be?
A sociology professor. Or chef.
- Being a Lippincott’er means:
Pushing boundaries while having fun.
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Education
M.B.A., M.S. Engineering Economic Systems, Stanford University
B.A. Economics and Sociology, Stanford UniversityWork Experience
Analyst, Cornerstone Research
Director of Special Projects, JM Huber
Associate Brand Manager, Revlon
Senior Associate Brand Manager, Kraft FoodsConnect
