Lippincott
  • Work
  • Insights
  • About
Lippincott
Lippincott
  • Work
  • Careers
  • Insights
  • People
  • About
  • Contact
  • Locations
  • News
  • Pro Bono Work
  • Ventures
  • 中文
  • 한국어
New York

Nital Patel

Senior Partner, Brand Strategy
Outdoor photo of Nital Patel, Senior Partner of Brand StrategyOutdoor photo of Nital Patel, Senior Partner of Brand Strategy

Nital’s work sits at the intersection of business strategy and customer insights. With almost two decades of experience working with global brands across industries on brand architecture, portfolio assessment and positioning, he combines creativity with strategy to create measurable impact.

He specializes in positioning, portfolio assessment, customer experience innovation and retail strategy, with clients ranging from Caterpillar and Chevrolet to Pizza Hut and Hershey’s. Constantly learning and endlessly curious, Nital finds inspiration by keeping his eyes and ears open.

For you, what makes Lippincott a special place to work?

The innate and endless curiosity that each person brings to every conversation.

Which projects have been the most meaningful to you and why?

When we worked with a client who understood that they alone could not fix healthcare — and we built a brand that was all about rallying the whole industry to change.

School taught me that it’s not enough to know. You also need to do.

When did you decide you wanted to be in this business?

When I was 7 and realized I liked the taste of Coke better, but always wanted Pepsi.

If you weren’t in this profession, what would you be?

A sociology professor. Or chef.

Being a Lippincott’er means:

Pushing boundaries while having fun.

  • Education

    M.B.A., M.S. Engineering Economic Systems, Stanford University
    B.A. Economics and Sociology, Stanford University

  • Work Experience

    Analyst, Cornerstone Research
    Director of Special Projects, JM Huber
    Associate Brand Manager, Revlon
    Senior Associate Brand Manager, Kraft Foods

  • Connect

    LinkedIn

Insights

  • Sense Perspective

    The Agile Masterbrand
  • Article

    Q&A: An agile approach to brand architecture

Related News

  • Podcast: A Masterclass in the Agile Masterbrand, with Nital Patel

    Marketing Today

  • An Agile Masterbrand Q&A with Lippincott’s Nital Patel

    Brandingmag

More people
Outdoor photo of Brendán Murphy, Senior Partner of Design at Lippincott

Brendán Murphy

Senior Partner, Design

Outdoor photo of Jim Forsyth, Partner of Finance at Lippincott

Jim Forsyth

Partner, Finance

Outdoor photo of Haley Picone, Senior Associate at Lippincott

Haley Picone

Senior Associate, Brand Strategy

  • Partner with us

    Get in touch
  • Join us

    Find your role
  • Subscribe

    By clicking submit, you are agreeing to our Terms of Use and Privacy Notice.

  • Follow

  • Careers
  • Contact
  • Locations
  • News & Awards
  • People
  • Pro Bono
  • 中文
  • 한국어
  • © 2023 Lippincott
  • Site Directory
  • Terms of Use
  • Privacy Notice
  • Cookie Notice