New York
Michael D’Esopo
Senior Partner, Director of Brand Strategy
As the leader of Lippincott’s brand strategy practice, Michael brings the rigor and analytical discipline of classic business consulting to the firm’s storied design legacy.
His knowledge of brands is built on 25 years of strategic engagements with category leaders in finance, retail, B2B and more. When he’s not guiding the world’s biggest brands, you can find him on a morning run or at Fenway Park cheering on the Red Sox.
- For you, what makes Lippincott a special place to work?
Lippincott has a passion for bringing together a diverse set of skills and perspectives to solve client problems. There is a humility within the firm that our best work comes from bringing diverse skills and perspectives together — no one person is the master of all that we do.
- Which projects have been the most meaningful to you?
For me, it has to be the projects where our brand work has served as a catalyst for meaningful change in an organization, whether that be through M&A, creating new brands or repositioning old companies to drive real change in how people engage with them.
- If you weren’t in this profession, what would you be?
I would like to say professional golfer, but unfortunately I wouldn’t make a living with my game! More likely an economics teacher.
- What’s your happy place?
Cape Cod in the summer.
- What gets you out of bed in the morning?
My alarm. :)
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Education
M.B.A., Sloan School of Management, Massachusetts Institute of Technology
B.S., Economics, The Wharton School, University of Pennsylvania -
Work Experience
Principal, Oliver Wyman
Analyst, National Economic Research Associates -
Other Career Achievements
Michael has been featured in numerous global publications and as a speaker at conferences throughout the US
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Connect
Insights
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Brand Like a Challenger
Discover how leaders like GE and Goldman Sachs are rethinking their approach to brand portfolio, leveraging their master brand’s stability and reputation to outpace disruption.
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The Way to M&A Success
When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.
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From Spin-Off to Independent Success
When two companies part ways, brand bridges the gaps on both sides. Learn how to excite employees, energize leaders and accelerate the success of newly independent companies.
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The Missing Multiplier
As consumers, we all feel the impact of the emotional bonds we have with certain brands. So why aren't companies measuring, or investing in, emotional connections?