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New York

Michael D’Esopo

Senior Partner, Director of Brand Strategy

As the leader of Lippincott’s brand strategy practice, Michael brings the rigor and analytical discipline of classic business consulting to the firm’s storied design legacy.

His knowledge of brands is built on 25 years of strategic engagements with category leaders in finance, retail, B2B and more. When he’s not guiding the world’s biggest brands, you can find him on a morning run or at Fenway Park cheering on the Red Sox.

For you, what makes Lippincott a special place to work?

Lippincott has a passion for bringing together a diverse set of skills and perspectives to solve client problems. There is a humility within the firm that our best work comes from bringing diverse skills and perspectives together — no one person is the master of all that we do.

Which projects have been the most meaningful to you?

For me, it has to be the projects where our brand work has served as a catalyst for meaningful change in an organization, whether that be through M&A, creating new brands or repositioning old companies to drive real change in how people engage with them.

If you weren’t in this profession, what would you be?

I would like to say professional golfer, but unfortunately I wouldn’t make a living with my game! More likely an economics teacher.

What’s your happy place?

Cape Cod in the summer.

What gets you out of bed in the morning?

My alarm. :)

  • Education

    M.B.A., Sloan School of Management, Massachusetts Institute of Technology
    B.S., Economics, The Wharton School, University of Pennsylvania

  • Work Experience

    Principal, Oliver Wyman
    Analyst, National Economic Research Associates

  • Career Achievements

    Michael has been featured in numerous global publications and as a speaker at conferences throughout the US

  • Connect

    LinkedIn

Insights

  • Corporate BuildingsCorporate Buildings

    Article

    For wealth asset managers, brand can be a source of resilience
  • Article

    Branding services: Like products, only harder
  • Sense Perspective

    The Way to M&A Success

    When used not just for marketing but as a touchstone for setting the integration agenda, brand can be the key to uniting stakeholders and accelerating success.

  • Sense Perspective

    From Spin-Off to Independent Success

    When two companies part ways, brand bridges the gaps on both sides. Learn how to excite employees, energize leaders and accelerate the success of newly independent companies.

  • Missing multiplierMissing multiplier

    Sense Perspective

    The Missing Multiplier

    As consumers, we all feel the impact of the emotional bonds we have with certain brands. So why aren't companies measuring, or investing in, emotional connections?

Related News

  • Michael D’Esopo & Rose Baki on how to brand like a challenger

    MediaPost

  • Michael D’Esopo offers insights on what companies should consider when revitalizing a brand

    ANA

  • Michael D’Esopo on what the bank branch of the future should look like

    Digiday

  • Bloomberg Businessweek taps Michael D’Esopo on the elements of a successful name change

    Bloomberg Businessweek

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Outdoor photo of Jenifer Lehker, Partner of Design at Lippincott

Jenifer Lehker

Partner, Design

Outdoor photo of Matt Goodier, Finance Director at Lippincott

Matt Goodier

Finance Director

Kevin Middendorf

Senior Director, Content Strategy

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