London
Louise Cantrill
Partner, Design
At Lippincott, Louise wears many hats. Whether in strategy, voice or design, she brings deep and diverse human insights, tangential thinking and optimism to create meaningful, inspirational work.
The former lecturer finds inspiration in the little things in life— from overheard conversations to spelling mistakes to objects out of their usual place.
- For you, what makes Lippincott a special place to work?
Working with such a diverse team of experts—fellow creatives, strategists, wordsmiths, designers, innovators, geeks and nerds. I learn something new every single day.
- Which projects have been the most meaningful to you and why?
Every project has had its own meaningful, lightbulb moments. Some of the brightest have been watching the Nokia MWC event spring to life every year, training and inspiring a huge group of Standard Chartered people to implement their Brand Voice and witnessing Welcome to Brighter being embraced and brilliantly evidenced by Mercer.
- Being a Lippincott’er means ________?
Demanding exceptional thinking, quality and outcomes for our work, no matter the scale. Always being switched on and prepared to challenge the status quo to create the extraordinary.
- What gets you out of bed in the morning?
Usually some weird random ideas, no doubt dream leftovers.
Every project has had its own meaningful, lightbulb moments.
- If you weren't in this profession, what would you be?
I would still be a lecturer in Creative Thinking.
- What's your favorite thing about the place you call home?
My kids and their wonderful detritus.
- What's your happy place?
It's a toss up between TK Maxx and the bath.
- When did you decide you wanted to be in this business? Why?
I left school at 16 and went straight to Art College. Boom.
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Education
B.A. Graphic Design, Central St. Martins
Work Experience
Design Director, Wolff Olins
Lecturer, St. Martins School of ArtConnect