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London

Lee Coomber

Senior Partner, Creative Director EMEA

Lee’s body of work is among the most highly decorated in the international design community.

His clients have included GE, PWC, IKEA and Unilever (Lee is the designer behind the famous U icon). The combination of his classical training in theatre and graphic design coupled with his insightful business approach has earned Lee a reputation as an innovator and a problem solver. Fun fact: Lee is a qualified NHS mindfulness cognitive behavioral therapist, which can only be a good thing when you lead a team of creative consultants.

What is a little-known fact about Lippincott?

In the UK, all Coca-Cola ads carry the words “Copyright Coca-Cola Lippincott ribbon.”

Since you began your career, what’s changed the least about the industry?

Ideas are still the most precious ingredient.

Have you made any significant corkscrews in life?

Looking back, it was dyslexia that put me on the path to pictures, and near-death from pneumonia that made me realize life. It’s fascinating how weaknesses often end up being the most significant life turning points.

Creativity is like love — it needs spreading, nurturing and celebrating.

Do you have a mantra or a favorite quote?

Enjoy life and all it has to offer. That actually is my mantra — it’s much harder to live by than it might look at first sight.

What is your favorite artist?

Philosopher Alan Watts, who said, “Imagine if you could do anything, be everywhere, for eternity. What would you most want? A surprise of course.”

Do you have any inventions rolling around in your head?

Loads, but hey — I make a living out of this sort of stuff. They’re not for giving away.

What’s your favorite ambient sound?

A long gravel drive.

  • Education

    B.A. Graphic Design (Honors), London College of Printing
    Foundation, University of Arts London, Wimbledon School of Art

  • Work Experience

    Creative Director, Wolff Olins
    Creative Director, Addison
    Designer, Pan Picador

  • Awards

    D&AD
    Design Effectiveness

  • Career Achievements

    Qualified, NHS Mindfulness Cognitive Behavioural Therapist

  • Connect

    LinkedIn

Insights

  • Sense Perspective

    Design Doing

    Over the last 70 years of design here at Lippincott, we’ve learned that the doing is just as important as the thinking. In this piece, we lay out the precepts and principles of the craft itself — the meticulous exercise of converting strategies to beautiful, simple and meaningful work.

  • Article

    Why design-led companies do better in business
  • Article

    How great, simple design makes you bond with a brand
  • Article

    How branding and visual language has to adapt in a digital age
  • A piece of crumbled 10 euro cash on the groundA piece of crumbled 10 euro cash on the ground

    Article

    Brexit and the EU’s branding problem

Related News

  • Lee Coomber discusses the importance of design thinking with CreativeBloq

    CreativeBloq

  • Lee Coomber on his career and ‘Like me: Our bond with brands’

    The Design Jones

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