New York
John Marshall
Chief Strategy Officer
John’s 30 years of experience advising the leaders of Fortune 500 companies spans branding, marketing, innovation and digital transformation.
In that time, he spent two years sailing around the world with his wife and three sons, and started Potential Energy, a non-profit coalition of marketers and creatives motivating urgent and collective action on climate change. John tries his best daily to subscribe to his favorite quote "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”
- Being a Lippincott’er means:
Believing that creativity can change the world.
- Have you made any significant left turns, u-turns or corkscrews in life?
I wouldn’t say I made a left turn so much as I added a whole new lane when I had the idea for Potential Energy. What started as a challenge from my son to do something about climate change is now an incorporated non-profit with 17 of the industry’s leading creative agencies committed to the cause.
- What gets you out of bed in the morning?
The privilege to work with our incredible and diverse team on the big problems that matter.
Lippincott has been doing this thing now called ‘design thinking’ for 75 years. Not a fad here; a deeply woven fabric.
- What’s your happy place?
At the helm of my boat Starlight, with my wife and three boys, with nothing but the horizon in sight.
- When did you decide you wanted to be in this business? Why?
Oddly, it was my experience in strategy and analytics that pulled me into the marketing and innovation business, and yet it’s the poetry and beauty that won’t let me leave!
- Since you began your career, what's changed the least about the industry?
A great idea, beautifully expressed, is just as enduring.
- What did school actually teach you?
That organic chemistry requires more than one night to master. Learned that one too late.
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Education
M.B.A. (Edward Tuck Scholar; With Distinction), Dartmouth College
A.B., Princeton University -
Work Experience
Partner, The Bridgespan Group
President, Princeton Review
EVP of Strategy and Enablement, Management Team Member, Digitas
Partner, Oliver Wyman -
Other Career Achievements
Professor of Marketing, Amos Tuck School of Business Administration, Dartmouth College
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Connect
Insights
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The Innovator’s Playground
Today, now, this very moment, is the slowest pace of change you will experience in the rest of your life. What will it take to win customers in a time of exponential change?
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The Happiness Halo
Appeal to customers’ reason and they’re yours for a day. Appeal to customers’ emotions and they’re yours for a lifetime.
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Five trends the next generation of CMOs need to master
The five trends every CMO should master to stay relevant
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