San Francisco
Bill Darling
Senior Partner, Design


The steward of Lippincott’s design team on the West Coast, Bill fuses cutting-edge creative instincts with a passion for impactful design.
- For you, what makes Lippincott a special place to work?
The level of rigor in decision making.
- Where do you find your inspiration / source of creativity?
I find that almost anything can be a source of inspiration, from mundane acts, objects and ordinary people, to observing works of art. Everything is an input that can drive great ideas.
- Which projects have been the most meaningful to you and why?
Any project that mixes our capabilities and unique thinking in order to get a richer outcome for our clients is meaningful to me.
- Being a Lippincott’er means:
Continuously improving by stepping outside of your comfort zone and learning new skills.
- What’s your favorite thing about the place you call home?
The sheer number of intelligent and creative people that drive San Francisco's energy and pace of innovation.
- Who has influenced you most in your career? How?
I have worked with incredibly influential people, but one person that stands out is Wally Olins, whom I worked with at Saffron.
- What’s changed the least about the industry / work / clients?
Innovative thinking, unique ideas and storytelling are still what matter most.
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Education
School of Visual Arts, BFA Graphic Design
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Work Experience
Ogilvy, Senior Designer
Wolff Olins, Design Director
Saffron, Executive Creative Director
Idea is Everything, Co-founder & Executive Strategic Creative Director -
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