New York
Ben Le
Partner, Brand Strategy
With over 10 years of experience in brand strategy, management consulting and client-side marketing, Ben’s work has spanned a range of industries and organizations, from global companies to emerging start-ups. He enjoys working with clients to use brand as a catalyst for driving business growth.
Ben brings a global perspective to his client’s toughest challenges, drawing from his experiences living and working in Australia, the United Kingdom and North America.
- What makes Lippincott a special place to work?
Although we come from different backgrounds, everyone shares a passion for building better brands.
- Where do you find your inspiration?
Nothing beats the thrill of traveling to a new country and experiencing the local way of life. It forces you to rethink and reset the way you view the world. That's why I've traveled to over 50 countries!
The most meaningful projects are the ones where we use the power of brand to drive change and make a lasting impact for our clients, their people, customers and the broader community.
- When did you decide you wanted to be in this business?
When I was working client-side in Australia and sat in my first brand strategy meeting. I thought it was brilliant: here's a job that combines both creative and analytical thinking.
- Who would you change places with for a day?
Massimo Bottura. I've been lucky enough to meet him at Osteria Francescana. Total. Rock star.
-
Education
B.A. Commerce, University of Melbourne, Australia
B.A. Media & Communications, University of Melbourne, AustraliaWork Experience
Senior Consultant, BrandCap
Brand Manager, Crown Resorts
Consultant, EY
Marketing Graduate, ColesConnect
