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Alissa Tribelli

Partner, Brand Strategy
Outdoor photo of Alissa Tribelli, Partner of Brand Strategy at LippincottOutdoor photo of Alissa Tribelli, Partner of Brand Strategy at Lippincott

From retail and tech to travel and healthcare, Alissa develops experience-led brand strategies to meet customers’ changing needs.

Never one to stand still, her favorite projects are the ones that sit slightly outside of her comfort zone — whether it’s a new industry, new methodologies, or just a new type of problem to solve — because that’s where the growth happens.

For you, what makes Lippincott a special place to work?

The people at Lippincott are at the heart of everything we do. There’s an incredible diversity of skills, talents and interests that brings new levels of creativity and thoughtfulness to our work. And if you're looking for someone to grab a beer with, it’s a pretty good group for that too!

Who has influenced you most in your career? How?

Colleagues, clients and mentors who have continued to evolve throughout their career — facing an unknown challenge in order to move forward!

If you weren’t in this profession, what would you be?

An entertainer! It appeals to my dramatic side. If only talent weren’t an obstacle!

What’s your favorite thing about the place you call home?

I think New York is actually magic. And when you’ve been here long enough, every street, restaurant and neighborhood plays its own small role in your personal narrative.

Being a Lippincott’er means:

...jumping in feet first.

  • Education

    B.S. Design and Environmental Analysis, Cornell University

  • Awards

    VMSD Designer Dozen

  • Connect

    LinkedIn

More people
Outdoor photo of Taddy Hall, Senior Partner of Innovation at Lippincott

Taddy Hall

Senior Partner, Innovation

Outdoor photo of Vincenzo Perri, Partner of Creative Director of Asia at Lippincott

Vincenzo Perri

Partner, Creative Director Asia

Kevin Middendorf

Senior Director, Content Strategy

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