Partner, Brand Strategy
From retail and tech to travel and healthcare, Alissa develops experience-led brand strategies to meet customers’ changing needs.
Never one to stand still, her favorite projects are the ones that sit slightly outside of her comfort zone — whether it’s a new industry, new methodologies, or just a new type of problem to solve — because that’s where the growth happens.
- For you, what makes Lippincott a special place to work?
The people at Lippincott are at the heart of everything we do. There’s an incredible diversity of skills, talents and interests that brings new levels of creativity and thoughtfulness to our work. And if you're looking for someone to grab a beer with, it’s a pretty good group for that too!
- Who has influenced you most in your career? How?
Colleagues, clients and mentors who have continued to evolve throughout their career — facing an unknown challenge in order to move forward!
- If you weren’t in this profession, what would you be?
An entertainer! It appeals to my dramatic side. If only talent weren’t an obstacle!
- What’s your favorite thing about the place you call home?
I think New York is actually magic. And when you’ve been here long enough, every street, restaurant and neighborhood plays its own small role in your personal narrative.
- Being a Lippincott’er means:
...jumping in feet first.
B.S. Design and Environmental Analysis, Cornell University
VMSD Designer Dozen