Hong Kong

Alicia Chiu

Senior Design Director

For Alicia, the pursuit of originality is a constant.

As a senior design director in our Hong Kong office, this pursuit of originality manifests itself in the creative, design-driven solutions she develops for her clients.

For you, what makes Lippincott a special place to work?

The diversity and collaborative culture among our office locations around the world.

What is a little-known fact about Lippincott?

The term “Corporate Identity” was created by our founder Gordon Lippincott.

Being a Lippincott’er means:

Being a catalyst for businesses impact through branding creativity, always being ready for a challenge and staying passionate.

What’s your favorite thing about the place you call home?

Enjoying my “me” moments with freedom and a strong sense of belonging.

You can't depend on your eyes when your imagination is out of focus. – Mark Twain

Where do you find your inspiration / source of creativity?

My inspiration always comes from the little things I see and experience in daily life: chatting with people, visiting museums, and wandering around cities.

What is your favorite art movement, etc? Why?

Surrealism. I like things that go beyond imagination and allow the unconscious to express itself beyond convention. It is essential to pursue creativity and originality when designing.

What’s changed the most about the industry / work / clients?

Technology. It makes life easier, but also more complicated.

What did school actually teach you?

It showed me how impactful good design can be and encouraged me to always be passionate, persistent, and professional.

Who is the leader you most admire? Why?

New Zealand's Prime Minister Jacinda Ardern. I admire her as a female leader, with a big heart, who can make a difference in the world.

  • Education

    Middlesex University, MA Graphic Design, Distinction
    Hong Kong Polytechnic University, BA in Visual Communication

  • Work Experience

    Senior Designer; WHAM agency London
    Designer; HSBC Private Bank London
    Assistant Producer, Kevin K Wong Photography
    Designer, The Brand Union
    Design Intern, Landor Associates

  • Connect

    LinkedIn