New York
Abbey Edge
Senior Associate, Brand Strategy
Abbey brings a decade of experience to Lippincott, where she helps organizations define and own their identities to become beloved brands.
- Being a Lippincott’er means...
Being passionate, curious and stretching unharnessed creativity to help our clients be the best they can be
- What’s your favorite thing about the place you call home?
I get a lot of inspiration from playing with my young nieces, they are unabashedly creative and their sense of play is so freeing and motivational to me.
Lippincott is full of incredibly talented people who invest in their teammates and truly make it an inspiring, collaborative and exciting place to be.
- What’s your favorite place you’ve traveled to?
South Africa. I studied abroad in Stellenbosch and it was an incredible experience.
- Who do you most want to meet? What would you say to them?
Reese Witherspoon. I would ask her to be my mentor. She has made a lot of brave choices with her life that have changed an industry, inspired and empowered women to step up to the plate across the board and has managed to be both a successful leader and mom. I think I could learn a lot from her.
- Do you have a mantra or a favorite quote?
"It does not do to dwell on dreams and forget to live."
-Albus Dumbledore
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Education
M.B.A., Kellogg School of Management
B.B.A., University of Texas -
Work Experience
Senior Director, Kantar Millward Brown Analytics
Project Commercialization Manager, Kraft Foods
Network Fulfillment Planner, Kraft Foods -
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