July 7, 2015
Su Mathews Hale begins presidency of AIGA
NEW YORK, NY (July 7, 2015) – Today, Lippincott announced that Senior Partner in Design Su Mathews Hale has begun her term as president of AIGA, the professional association for graphic design. Mathews Hale has spent the past year as president-elect and as a member of the AIGA executive committee. She also has the honor of being only the fifth female President in AIGA’s 100-year history.
“It’s such an honor to be serving as AIGA president. We have so much planned to even further support our mission of advancing design as a professional craft, strategic advantage and as a vital cultural force. Our membership is growing and the organization is gaining momentum on many of our diversity and inclusion programs,” said Mathews Hale. “I’m especially excited to continue to work closely with the AIGA local chapters, as it’s our collective community of design advocates, educators, and practitioners that make AIGA the organization it is today.”
As president of AIGA, Mathews Hale is responsible for ensuring the association pursues its goals and objectives and for assuring the accountability of AIGA to its members. Mathews Hale has a long history of partnership with AIGA and currently serves as one of 15 members of the AIGA national board. She has been a co-chair of “Bright Lights: The AIGA Awards” and most recently she spearheaded the launch of the AIGA Women’s Leadership Initiative to foster and celebrate women’s achievements throughout the design industry and advance the vital discourse on issues facing professional women today.
Richard Grefé, executive director for AIGA, said: “Su reflects all of the dimensions of designers leading the profession today: a commitment to craft, yet an understanding of the role designers play in developing strategy, brand, experience, and value for clients. Of special value to AIGA membership, she has always demonstrated a concern for the opportunities available to the profession, ways in which we can enhance respect for the profession, and mentoring young professionals.”
As a senior partner in design for Lippincott, Mathews Hale works on global projects spanning the full gamut of brand creation, experience, and identity development. Using the power of design to develop inspiring creations while solving business problems, Mathews has worked with a broad range of notable clients including Chick-fil-A, eBay, Hayneedle, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, RadioShack, Red Robin, Samsung, and Shutterstock. She served as creative director on the famed Walmart rebranding and recently led the creative team for the refreshed brand identity of eBay. Prior to joining Lippincott, Mathews Hale was an associate partner at Pentagram Design.
A frequent speaker and design judge, Mathews Hale was featured as a “Symbol Master” and was selected by Graphic Design USA as one of the 2013 “People to Watch.” She holds a B.F.A. in graphic communication and an associate degree in advertising design from The Fashion Institute of Technology. Mathews Hale has also been featured in Communications Arts, Strategy Magazine, HOW Design and Business Insider.
Lippincott is a leading global branding consultancy. Our passion is to create, build and grow iconic brands that inspire customers and employees and deliver lasting results for our clients. Our approach is equal parts strategic thinking and creative excellence. It encompasses deep, integrated capabilities in Brand Strategy, Design and Expression, Experience Innovation and Organizational Engagement. An industry pioneer for over 70 years, we are restless in our commitment to our clients and to uncovering new possibilities to help shape their brands for the future. Lippincott is part of Oliver Wyman, a wholly owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].
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