April 12, 2023
Creative consultancy Lippincott appoints Brendán Murphy to role of Executive Global Creative Director
New York, New York (April 12, 2023) – Lippincott, the global creative consultancy behind some of the world’s most iconic brands, has announced today the appointment of Brendán Murphy to the role of Executive Global Creative Director. With over 30 years of experience leading design programs for brands across industries and around the world, Murphy’s ascension to the role of Global Creative Director marks a new chapter in an already incredible career.
A native of Dublin, Ireland, Murphy’s brand work is a staple of everyday consumer life. He’s led visual and verbal identity programs for brands such as Aer Lingus, BD, DuPont, NYC Pride, Liberty Mutual, Morgan Stanley, Memorial Sloan Kettering, Samsung, Toys “R” Us and more. As a vital part of the fabric at Lippincott for over two decades, he’s been a mentor to cross-disciplinary teams, a trusted advisor to clients at critical moments of transformation and an innovator, helping expand the firm’s capabilities into brand voice, brand campaigns and beyond. An immigrant himself, Murphy is a fervent champion for inclusion and diversity; along with leading Lippincott’s partnership with NYC Pride, he designed the globally adopted universal access symbol for the sight, hearing and physically impaired.
“Brendán’s an incredible designer, storyteller, and mentor, partnering with our clients to create compelling, emotionally resonant brand programs,” said Rick Wise, CEO. “What it means to be a brand today is evolving, and I couldn’t imagine a better leader to take the reins of our design program and help clients navigate our changing world.”
Murphy’s appointment coincides with key shifts in the world of brand identity. As the worlds of brand, culture, and marketing grow ever closer, there’s an evolving need for brands to be more creative, dynamic, diverse, and rooted in truth. As Global Creative Director, Murphy’s remit will be to work across Lippincott’s global teams to create breakthrough brand programs and empower clients to execute on them in a world of hyper-proliferation and immediacy.
“Lippincott is an incredible culture of creativity rooted in smart business strategy,” said Murphy. “It’s a wonderful community that teaches, pushes, and supports one another and our clients to stay ambitious and bold. I look forward to working with our teams, and clients, to build the next generation of talent and brands.”
Outside of work, Brendan has a passion for writing and illustration. He’s the author and illustrator of Ready for School, Murphy?, a children’s book published by Disney.
Lippincott is a global creative consultancy. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. To help our clients grow, we focus on six primary areas: brand, innovation, design, experience, marketing and activation. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. As the brand and innovation experts of Oliver Wyman, we integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.