We distill a brand’s identity into a compelling name.
The name of your company, platform, product or service starts the conversation about who and what you are — and why your audiences should care. At Lippincott, we’re adept at crafting names that advance your strategy, and that tap into the cultural zeitgeist while standing the test of time. And as a global firm that’s been naming since the ‘40s, we know how to navigate the risks and complexities of legal and linguistic factors.
What we do
- Corporate naming
- Platform, product and service naming
- Chinese naming
- Taglines and campaign lines
- Naming systems
- Naming architecture and rationalization
- Naming governance