We solve the problems that matter most to your customers
Lippincott helps the world’s leading companies see beyond the typical two- to three-year planning horizon, identifying the long-term innovation spaces and business models that will matter most to the customer of the future. Our process integrates the frontiers of cognitive and behavioral science to offer a deeper level of customer insight. We employ the Lippincott Innovation Lab to design, launch, test and refine prototypes. And we drive innovation from the inside through world-leading culture change programs.
What we do
Deep customer insight
Business, concept and value proposition design
- Long-term agenda
- Business and concept design
- Value proposition
Fast-cycle prototyping and launch acceleration
- Go-to-market strategy
- Experience playbook
- Content strategy
Jobs-based innovation replaces traditional models of backward-looking data correlation with deeper insights about why people do what they do. By understanding the jobs that people are struggling to perform, companies can systematically design better products, services and relationships to get them done.
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.