We build brands that emotionally connect
Lippincott builds brands and brand portfolios that stay relevant and differentiated in the face of changing markets. In a world of digital transformation and rapid change, we think systematically and creatively about where the customer is going, to build new brands, reposition existing ones and enable future growth.
What we do
Market and customer strategy
- Brand and customer analysis
- Market segmentation
- Brand platform
- Experience vision
Design and expression
- Logo and visual identity design
Purpose-led leadership and engagement
- Leadership engagement and events
- Colleague engagement, events and training
- Brand integration in culture, communications and customer experience
- Portfolio and architecture
- Extensions, partnerships and licensing
- Governance and metrics
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.
Over the last 70 years of design here at Lippincott, we’ve learned that the doing is just as important as the thinking. In this piece, we lay out the precepts and principles of the craft itself — the meticulous exercise of converting strategies to beautiful, simple and meaningful work.
A fundamental shift is taking place in business. At its core is the realization that, to create a meaningful connection, brands need to start behaving less like faceless institutions and more like people. For B2B organizations, brand has never mattered more.