Customer of the Future
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It’s a time of unparalleled disruption. At Lippincott, we’ve been studying the human side of all of this change. Because as business leaders, we’re not just part of the future — we are creating it.

Customer of the Future reflects learning from work across industries, anticipating how customer needs will change and how our clients’ strategies and business models must respond. Download our report on Dawn, the Customer of the Future, with fresh insights, research and expert opinion to prepare you for what’s to come.

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