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So, you need a new brand name

Let’s talk about how a bold name can become the strongest and most memorable articulation of your brand

For a new brand to stand out and drive consideration, its name must work harder than ever before.

And with close to 56 million active trademark filings globally and counting, the task of finding one is equally challenging. Time and again, we encounter companies struggling to find a legally viable name, let alone one that creates differentiation and “breaks through the noise.”

Lippincott’s talented and relentless brand naming team can help you find an inspiring and memorable brand name. Whether it’s for a company, product, or service, we have the focused energy to name your future.

Our experience is extensive and spans:

  • Name creation: Deep expertise in how to think about naming, and how to create the strongest names that will accelerate business and brand strategy
  • Naming architecture and systems: Applying systems thinking to ensure names work cohesively across a portfolio to deliver more intuitive and immersive experiences
    Naming strategy and guidelines: Understanding the principles that underpin name decisions to ecosystems to create strategy-aligned names on an ongoing basis – from descriptive features and benefits, to brand extensions and new corporate, product and platform names

Our team of experts are ready to help you find a new name. Let’s break through together. Get in touch.


Reinvent or Reinforce
Sense Perspective

As brand leaders we should be asking how can the name best support the business strategy and the customer’s experience.


Our extensive experience

We’ve applied our approach in creating powerful brand names that are in market, and drive desired business impact.

  • Humana logo
  • Verizon logo
  • Xerox logo
  • Experian Logo
  • Refinitiv logo
  • Lumentum logo
  • Amtrack logo
  • United Technologies Logo
  • Frontdoor logo
  • One Main Financial Logo
  • Allegion logo
  • Zoetis logo

Let’s set out to create a new name together.

Get in touch

Relevant case studies

Tegra118

Creating a breakthrough brand for a fin-tech leader

A man using a laptop with headphones on
Outreach Kaia

Naming a game-changing knowledge assistant

ShopRite Fresh to Table

Reimagining the grocery experience

CareQuest

Setting the stage for a new leader in oral health

Meet some of the team

Outdoor photo of Jake Hancock, Senior Partner of Brand Strategy at Lippincott

Jake Hancock

Senior Partner, Brand Strategy

Outdoor photo of Julius Roberge, Senior Partner, Brand Strategy at Lippincott

Julius Roberge

Partner, Brand Strategy

Katie Muenck

Associate, Brand Strategy

SEE ALL PEOPLE

Venture Beat

Shouldn’t entertainment brand names be… entertaining?

Forbes

Jake Hancock explores how to name a brand

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