Shutterstock
Launch
Identity Elements
Identity
Unleashing creativity
In a world that is highly connected, digital, and hyper-communicative, there is a growing need for images and visuals to further aid our self-expression.
Imagery colors our daily speech—we often speak of opening our mind’s eye, using metaphors to shed light on new meanings and weave contrasting concepts together. Shutterstock, as a leading stock image agency, empowers individuals to unleash their creativity through its constantly evolving collection of high-quality assets as well as its unique, intuitive tools and services.
Challenges
Experiencing accelerated growth and recent additions to the leadership team, Shutterstock wanted to evolve its brand and identity system to better appeal to its design-centric customers and contributors.
A repositioning of the Shutterstock brand could also
be reflected in its visual identity, starting with a logo that:
• Aligns with and signals the launch of the new positioning platform
• Differentiates Shutterstock from its competitors, who largely look and feel the same
• Focuses on positioning the brand around an emotional and functional payoff, rather than solely a functional payoff
Actions
The new logo, set in a striking and yet classic combination of red and gray, conveys these qualities in its dynamic versatility. The ‘o’ in ‘stock’ frames the opportunity, coming to life as an aperture that reveals a unique point of view. It can be either a viewfinder that closes in on the perfect result, or a window that opens up to an endless source of inspiration and creativity.