She doesn’t know how to drive, but she drives all the time.
She’s always shopping, but never in line.
Her T-shirt is connected to the Internet.
Meet Dawn: a 25-year-old in the not-so-distant future.
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. Where will people give over control to machines? How will business designs need to change? What will tomorrow’s basis of competition be?
In response, Lippincott has carried out a breadth of work across industries that looks over the horizon to provide a more vivid picture of the change ahead. Customer of the Future reflects learnings from our work — in automotive, retail, healthcare, banking, insurance and consumer goods — anticipating how customer needs will change, and how our clients’ strategies and business models must respond.
For any given industry, the insights we’ve gleaned can address very specific questions. But we are also seeing much bigger patterns emerge. Dawn’s story is not about any specific technology. It is the story about what happens when technological trends meet human truths.
Join us on a journey exploring the major shifts shaping our world.
Lippincott helps the world’s leading companies identify the innovation spaces and business approaches that will matter most to the customer of the future. Get in touch to learn more about how Dawn will impact your business.