Brand Strategy and Design

Mike Sloan

  • Partner, Design
  • New York

Expertise

  • Architecture
  • Interior design
  • Exhibit design
  • Signage systems
  • Events design

Connect

Work

Mike has 20 years’ experience in the design, development and implementation of international environmental branding programs. His expertise is focused on retail design, exhibits and communication strategies.

He was worked with 3Com, Aston Martin, American Express, BankBoston, Bell Canada, BMW, CN, Capital One Bank, Chevron, Chick-fil-A, Coca-Cola, Deloitte Consulting, Deutsche Telekom, Ericsson, Fleet Bank, Ford Motor Company, Harry Winston Diamonds, The Henry Ford Museum, IBM, Intel, Jamba Juice, Johnson & Johnson, NASDAQ, Sam’s Club, Samsung, Selgros, Smirnoff, Sprint, Thai Airways, Unilever, Vale, Walmart and Warner Brothers.

Musings

"I grew up with parents who loved industrial and interior design, and I was artistically inclined. Therefore, architecture seemed like the perfect merger of all three. Early in my architecture career I became fascinated with the larger challenge of converging media, design and communications. When I discovered branding and corporate identity I immediately realized that this was where all of my interests converged. Over the years I’ve had the opportunity to work with creative experts from fields as divers as illustration and animation to aerospace physics. Each project has been unique in terms of its challenges and objectives, and equally rewarding in terms of my understanding of effective creative solutions."

Background

Prior to joining Lippincott, Mike was creative director of Imagination (USA). Earlier, he was director of environmental design at Interbrand. Mike also headed the three-dimensional design group of Zintzmeyer & Lux, a Zurich-based corporate identity firm. In addition to his brand identity experience, Mike has worked with Perkins & Will Architects and independently as a retail environment designer, specializing in high-end facilities for such clients as Harry Winston Diamonds and Industrial Electric.

Etcetera

Mike’s work has been published in I.D., Progressive Architecture, Events Magazine and a number of design industry books.

He is a member of SEGD.

A native of Canada, Mike holds a B.Arch. from Syracuse University.