‘From Pencil to Pixel’ Exhibit and ‘From Logo to Experience’ Event Profiled in Pitchfork’s Nothing Major
Lippincott was recently invited to curate the upcoming “From Pencil to Pixel” exhibition from the notable font and imaging firm Monotype and will also host a private viewing event of the exhibit along with a roundtable discussion, “From Logo to Experience” that includes a display of our own evolution.
Lippincott’s C Spire Rebranding is a Winner
In the wake of a Lippincott-led rebranding campaign that transformed Cellular South into C Spire Wireless, brand studies are revealing an "overwhelmingly positive customer response" to the wireless carrier's new name and logo. In shedding its regional identity, the company had hoped to increase its market share. Chosen from among 800 contenders, the new name represents a combination of "customer" and "inspire".
Lippincott Cited as Pioneer by Fast Company Design
Fast Company names Lippincott as a pioneer in the field of corporate identity in an article that considers Gap's redesigned logo within the context of changes in the way that consumers interact with brands.
A Leaf Grows in New Jersey
Brand New, from Under Consideration, gave Lippincott’s redesign of Quick Chek a positive review. The new brand image is meant to evoke thoughts of fresh food, the opposite of the convenience store stereotype. Brand New described it as a visual upgrade.
Walmart’s New Look Featured in “Rate-the-Ad”
Walmart’s revamped look is the focus in Rate-The-Ad. Here, both consumers and designers give their input on Walmart’s new image.
Sysmex Receives Positive Review From Identityworks
Lippincott’s Sysmex wordmark gained a positive review from Identity Works. Identity Works described the new wordmark-symbol as being full of potential interpretation, creating a powerful new logo.
Lippincott in Logo
Lippincott is featured in the newly released book Logo, described as the “ultimate designer’s reference."