Lippincott Wins Three 2012 REBRAND 100® Global Awards
March 2, 2012—Global design and brand strategy consultancy Lippincott announced today that three recent projects have been named to a list of the world’s most effective rebrands in the eighth annual REBRAND 100® Global Awards. This annual awards program acknowledges excellence in brand repositioning and is the first and most-respected global awards program of its kind.
Lippincott Creative Director Connie Birdsall remarked, “We are honored to be recognized by REBRAND and congratulate all the designers for creating work that inspires and delights us and successfully delivers against our clients’ brand strategy goals.”
Lippincott’s transformative work with Chicago-based insurer Unitrin to become Kemper was named a winner in the Distinction category. Led by Brendán Murphy and Michael D’Esopo, the project leverages the powerful equities of the Kemper name and pairs it with a simple, approachable visual identity. The firm’s repositioning and updated logo for online satisfaction measurement company ForeSee received an award of Merit. In this project, Daniel Johnston and Steve Lawrence led a team that tapped into the energy and spirit of the company with a powerful form that signifies foresight. C Spire, the revitalized brand for Cellular South, took Notable honors. The fresh name and visual identity signal the company’s emergence as a bright star in wireless, and were created by Jenifer Lehker and Michael D’Esopo.
“Many projects had big ideas expressed elegantly through all methods of engagement—language, visuals, sound, etc.” said Shashi Caan, Founding Principal, The Collective US and UK, and 2012 juror. Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition. They consider “before” and “after” representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement.
A small consulting firm or brand had as much opportunity to be selected as did global organizations with exponentially greater budgets since the name and size of the brand strategists are hidden from jurors during their review process. Emphasis was on executed strategy that made an emotional connection and met the stated objectives and needs of the identified target audience and prospects.
The 2012 winners represented over 28 countries and 34 industries. The diverse range included The One Foundation from Global Ethics Ltd, Pfizer, National Music Centre of Canada, Merck Millipore and Cisco. Competing firms included in-house teams, small and large agencies and representatives of multinational corporations and non-profits.
Lippincott enjoys an enviable track record in solving the most complex branding challenges facing corporations today. From its inception in 1943 as Lippincott & Margulies to its role today working with the world’s best-loved organizations, Lippincott recognizes that brands are increasingly the only real and enduring source of business advantage. Lippincott has partnered with over 3,000 clients worldwide to create proprietary brand identities, environments and image management programs for organizations in every major industry.
About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100® Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.