London, UK – January 17, 2017 – Creative consultancy Lippincott has partnered with Technip and FMC Technologies to develop their vision, purpose and identity as the two companies join forces to form global oil and gas projects, technologies, systems and services company TechnipFMC.
Lippincott developed TechnipFMC’s vision, which is designed to position the newly formed company as a driving force in an industry under pressure: “To enhance the performance of the world’s energy industry.”
TechnipFMC’s inspiring purpose will support and articulate this vision by clearly defining the company’s transformative role in its clients’ project economics, which involves some of the most demanding engineering for the production, delivery and transformation of oil and gas.
The company’s visual identity was inspired by the merger and mirrors the convergence of Technip and FMC Technologies to create a dynamic company. The forward-facing symbol is derived from a monogram of the two companies’ initials, creating a purple arrow that combines the colors of the two companies and points to the future.
Lee Coomber, lead designer and Creative Director EMEA of Lippincott, said: “We worked with Technip and FMC Technologies to reflect their ambitions with a bold vision, engaging purpose and progressive identity. The entire brand system reflects and supports the company’s new aspirations and integrated offering.”
Lisa Albiston, Vice President Marketing Communications of TechnipFMC, commented: “Our vision is the result of collaborative work between our executive leadership and Lippincott, that explicitly reflects our aspiration to enhance the performance of the world’s energy industry and sets the direction for how we want to lead the change.”
Christophe Belorgeot, Vice President Corporate Communications of TechnipFMC, said: “The purpose and brand that we have created with Lippincott is the platform for the future success of our company and will help to engage all our colleagues in reinforcing our leadership in the market.”
TechnipFMC unveiled the newly formed company on January 17, 2017, at its new London headquarters in St. Paul’s Churchyard. Technip and FMC Technologies combined their capabilities to unlock the potential of technology innovations, leaner operating structure and integrated solutions.
TechnipFMC is a global leader in subsea, surface and onshore/offshore projects. With our proprietary technologies and production systems, integrated expertise and comprehensive solutions, we are transforming our clients’ project economics.
We are uniquely positioned to deliver greater efficiency across project life cycles, from concept to delivery and beyond. Through innovative technologies and improved efficiencies, our offering significantly unlocks new possibilities for our clients in developing their oil and
Each of our 44,000 employees are driven by a steady commitment to clients and a culture of purposeful innovation. They challenge the conventions of the energy industry and rethink how the best results are achieved.
Lippincott is a global creative consultancy. We bring to our clients’ toughest challenges the acumen, rigor and preparedness of a premier business consulting firm — and the spirit, courage and imagination of a world-class innovation and design agency. An industry pioneer for over 70 years, we partner with the world’s leading companies to help them succeed on the edge of change. Lippincott is part of Oliver Wyman, a wholly owned subsidiary of Marsh & McLennan Companies.