Lippincott and GAD Branding Announce Strategic Partnership to Target the Brazilian Market
NEW YORK, May 14, 2012—Lippincott, a global brand strategy and design consultancy today announced a strategic partnership with Brazil’s largest branding consultancy to target the thriving Brazilian market. GADLippincott combines the deep expertise and creative innovations of both firms to serve Brazil-based companies with ambitions to become tomorrow’s leading brands. Additionally, this initiative provides Lippincott’s global clients with enhanced support on the ground in this increasingly important region.
Based in São Paulo, GAD began in 1984 and has since won national and international recognition through its work in brand strategy, design and communication. Its portfolio includes standout clients and cases such as Gerdau, Dass, CPFL, Vivo, Oi , Embratel, Claro, Ipiranga, NET, Grupo Fleury and others. Lippincott, founded in 1943 in New York City, is known for developing brand strategies, identities and experiences for powerhouse brands like Samsung, Starbucks, McDonald’s, AviancaTaca, Petrobras and Vale.
“This is an exciting time of growth and success for Brazil, with enormous opportunities for companies to achieve brand leadership on the world stage,” said Lippincott CEO Rick Wise. “With our global brand capabilities, grounded in local support and market understanding, we will build tomorrow’s best brands through the creation of authentic stories and inspiring experiences,” he emphasized.
The president of GAD, Luciano Deos, highlights the synergy and DNA of the two companies as the main motivation behind the partnership. “The alliance brings a branding consulting company with a focus on business to the market through all the potential in strategy and brand identity, and also offers an alternative for our client's brands to work on a global scale. In other words, we will be a consulting company that truly works on both a local and global scale, with a full approach when it comes to branding services,” he states.
Lippincott enjoys an enviable track record in solving the most complex challenges facing corporations today as they shape their brands for tomorrow. From its inception in 1943 as Lippincott & Margulies to its role today working with the world’s best-loved organizations, Lippincott recognizes that brands are increasingly the only real and enduring source of business advantage. Lippincott has partnered with over 3,000 clients worldwide to create proprietary brand identities, environments and image management programs in every major industry. Recent clients include 3M, Delta Air Lines, Hyatt, Infiniti, Samsung, Starbucks and Walmart. For more information, visit www.lippincott.com.
About GAD Branding
GAD Branding is a consulting company specialized in strategy for the entire chain of branding activities. Based on multi-disciplined processes, it offers services such as brand diagnosis, language and identity, implementation, and management. Specialization in brand construction generates value and transforms businesses.
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