New York, NY (June 12, 2017) – Lippincott announced today that best-selling author and innovation expert, Taddy Hall, has joined the company as a Senior Partner in its rapidly growing Innovation Practice. Hall brings world-class thinking and 20 years of experience to the Lippincott Innovation team, including a 15-year collaboration with Harvard Business School Professor and global innovation scholar, Clayton Christensen. Hall’s latest book, Competing Against Luck: The Story of Innovation and Customer Choice introduces the “Jobs to Be Done” approach as an effective way to frame the question of what customers want and will pay a premium for. The approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber and Airbnb, to name just a few.
“Lippincott’s unique set of capabilities allows us to solve for marketers’ priority innovation and growth challenges with comprehensive, creative and feasible solutions,” explained Taddy Hall. “Many consultancies are built around the expertise or passion points of the principals. Lippincott has taken a different approach, developing capabilities designed to address the obstacles to new business creation that leading firms face. I could not be more excited about the team we have assembled and the results we are already delivering for our clients.”
Before joining Lippincott, Hall was a Principal and Leader of Strategic Innovation at The Cambridge Group (part of Nielsen) and helped companies create regular, scalable innovation success through practical consumer demand-driven processes and applications.
“Taddy is a thought leader who has pioneered some of the most important ideas in the innovation field,” said John Marshall, Chief Strategy and Innovation Officer at Lippincott and head of the firm’s innovation practice. “His deep thinking about what customers are really trying to achieve is a bedrock for companies who are trying to adapt to accelerating change.”
Hall’s leadership extends outside of the U.S. He has led innovation programs in emerging markets, such as Colombia, Brazil and Mexico, to help large companies to launch new growth businesses. He is an active mentor to high-impact entrepreneurs in emerging markets through the nonprofit, Endeavor, and has helped more than 20 CEOs develop and implement successful growth strategies in diverse and challenging markets around the world.
“Pervasive digital is driving us toward a profoundly connected world where platforms rule and creating a superior customer ecosystem drives winner-takes-all success,” said Rick Wise, Chief Executive Officer at Lippincott. “To actually succeed, companies need what Lippincott provides: the innovation skills to envision and realize new customer-centric solutions, the brand and design excellence to bring these new offerings to life, and the cultural and organizational expertise to make it all work where it matters. The addition of Taddy to our innovation practice will deepen our offering to clients, as we partner with them to create sustainable growth and success in this new world.”
To learn more about Lippincott’s innovation offering and unique view of the customer of the future, visit www.lippincott.com/customerofthefuture.
Lippincott is a global creative consultancy. We bring to our clients’ toughest challenges the acumen, rigor and preparedness of a premier business consulting firm — and the spirit, courage and imagination of a world-class innovation and design agency. An industry pioneer for over 70 years, we partner with the world’s leading companies to help them succeed on the edge of change. Lippincott is part of Oliver Wyman, a wholly owned subsidiary of Marsh & McLennan Companies.