NEW YORK (May 03, 2013) - Global design leaders Monotype and Lippincott have come together to launch "Pencil to Pixel," a comprehensive exhibition of artworks and artifacts representing more than a hundred years of typeface design. The show, which is expected to draw more than 3,000 visitors over the course of the week, offers designers and non-designers alike a new appreciation for the craft of typography and its significance in shaping the art of communication.

Partner Alissa Tribelli was recently named an emerging retail designer in Visual Merchandising and Store Design's Designer Dozen, a prominent resource for retail and store display designers and design professionals. Alissa has displayed ingenuity, innovation, leadership, and strategic excellence in design.

After two decades of marketers devoting the majority of their creative and fiscal resources to individual products, we see a rapidly growing focus on telling a story at the corporate level. Major companies, whether in B2B or B2C, are stepping up their corporate brand-building.

John Marshall, senior partner and global director of strategy, explores how a growing number of companies are now viewing the marketer’s job inside the building to be as important as the one outside. The article also provides key insights into what your brand can learn from the internal brand launches of Starbucks, Walmart and IBM.

Lippincott was recently invited to curate the upcoming “From Pencil to Pixel” exhibition from the notable font and imaging firm Monotype and will also host a private viewing event of the exhibit along with a roundtable discussion, “From Logo to Experience” that includes a display of our own evolution.

Lippincott guided Avianca Taca to remove its surname and have the 150 planes that are part of the group to fly under the brand Avianca.

Amazon aspires to be “Earth's most customer-centric company.” Customer focus abounds in mission statements. Yet the brands we most admire are much more than customer-led. People never wanted to use finger gestures on black glass sheets before Apple...
 

To be named #1 among S&P 500  companies, for combined best performance and outlook, by Bloomberg Business Week was a remarkable achievement -- and an auspicious welcome for a newborn brand. A look into the makings of Actavis with insights from senior partner Rodney Abbot.

The new identity strategically uses typography and the simple alteration to the “g” to create an ownable wordmark.

Senior partner Su Mathews was chosen as one of Graphic Design USA's 2013 People to Watch. With over 20 years of industry experience Su shares what inspires her, a list of her favorite things, and what defines her as a designer.