We build brands that emotionally connect
Lippincott builds brands and brand portfolios that stay relevant and differentiated in the face of changing markets. In a world of digital transformation and rapid change, we think systematically and creatively about where the customer is going, to build new brands, reposition existing ones and enable future growth.
What we do
Create and reposition brands that emotionally connect
- Customer insight
- Brand purpose
- Brand positioning
- Brand experience design
- Marketing and customer strategy
- Brand and product launch
- Employee activation
Express who you want to be
- Logos and visual systems
- Digital design
Design your brand portfolio for growth
- Portfolio and growth strategy
- Brand innovation opportunities
- Brand architecture and rationalization
- Brand extension strategy
- Partnership and licensing strategy
Manage your brand for business success
- Brand governance
- Brand activation toolkits and training
- Measurement and return on investment
The disruption happening all around us, across industries and continents, has brought about questions that will fundamentally impact the future of business. In response, we’ve carried out an extensive study to explore and share a vivid picture of the change ahead. Join us on a journey into the future.
Over the last 70 years of design here at Lippincott, we’ve learned that the doing is just as important as the thinking. In this piece, we lay out the precepts and principles of the craft itself — the meticulous exercise of converting strategies to beautiful, simple and meaningful work.
A fundamental shift is taking place in business. At its core is the realization that, to create a meaningful connection, brands need to start behaving less like faceless institutions and more like people. For B2B organizations, brand has never mattered more.