- See the future
- Build tomorrow’s best brands
- Understand the power of design
- Drive marketing performance
- Meet the customer of the future
- Measure brand value
- Master experience innovation
- Lead culture change
- Maximize a merger or acquisition
- Drive B2B growth
- Define my innovation and growth agenda
- Learn more about Lippincott
B2B Brands in the Human Era
A fundamental shift is taking place in business. At its core is the realization that, to create a meaningful connection, brands need to start behaving less like faceless institutions and more like people. For B2B organizations, brand has never mattered more.
Over the last 70 years of design here at Lippincott, we’ve learned that the doing is just as important as the thinking. In this piece, we lay out the precepts and principles of the craft itself — the meticulous exercise of converting strategies to beautiful, simple and meaningful work.