Brand Strategy and Design

We see brand as thinking outside the box.

Sense Perspectives

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  • Experience Innovation:

    The next frontier to differentiate and drive growth

    by Rick Wise, Randall Stone, and James Wright

    Today, simply innovating on the product is not enough to drive growth and breakaway from the competition. The radical transparency of digital and social media prompts consumers to quickly switch allegiance with each new alluring offer. So how does your brand breakaway? Enter the experience. Read our latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.

  • Brand leadership and healthcare innovation

    by John Marshall, Heather Stern, Tom Main, and Josh Michelson

    Everywhere you turn, there seems to be negativity about the healthcare industry. The headlines paint a bleak picture from the dysfunction of the overall system to the cost albatross hanging over employers and government programs alike. And yet, at the OWHIC Ideation Session, an invitation-only summit held in Chicago for leaders in healthcare and other adjacent industries such as retail, venture capital, and social media, there was a much different story to tell. Read our latest thought leadership piece that explores the upcoming trends in healthcare that you may not have expected.

  • Building brands for the new healthcare consumer

    In a new world of choice, brand is an asset that can no longer be overlooked. Whether you’re a Blue, a national or a regional insurer, healthcare is becoming more retail and the rules of brand building will never be the same. Read our latest thought leadership piece that addresses how the rules of managing wellness, and your brand, have changed in the healthcare industry, and what you can do about it.

  • The Human Era Index UK

    Building from a data set of over 800 companies, we examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections.

  • Welcome to the Human Era UK

    by John Marshall and Graham Ritchie

    It is indeed a tough world for marketers. The challenges go well beyond navigating consumers changing media habits, or competing in a volatile economy. In this report, our goal is to define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, we examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections.

  • Automotive retailing of the future

    by Ryan Kovalak and Randall Stone

    You’ve innovated the car… now how about the experience? From the early twentieth century, automakers have been guided by one overarching imperative: lead the industry by differentiating on the latest and newest technology - but this is a game that is getting significantly harder to win. Read our latest thinking on how to innovate the customer experience.

  • Aligning your consumer and talent brand

    by John Marshall, Tim Cunningham, and Elizabeth Rosenberg

    Marketers are quickly realizing that their efforts are merely one component that defines their company brand. Today, consumers are a credible, powerful voice with expansive reach through their social activities on platforms like Facebook, LinkedIn, Twitter and Instagram. In these forums, consumers build or destroy brands in minutes. Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders. Recent research by LinkedIn and Lippincott shows that getting it right pays significant dividends.

  • The Human Era Index

    Building from a data set of over 800 companies, we examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections.

  • Welcome to the Human Era

    by John Marshall and Graham Ritchie

    It is indeed a tough world for marketers. The challenges go well beyond navigating consumers changing media habits, or competing in a volatile economy. In this report, our goal is to define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, we examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections.

  • From Logo to Experience:

    Ushering in the Era of Immersive Design

    by Lippincott

    Today, more than ever, there is a need to go beyond just a logo and visual system. Immersive design is the answer to the dramatically expanding set of touch points, shorter attention spans, and shrinking lifecycles that create the need to truly break through the clutter. Consumers demand that your brand be a living, breathing, dynamic entity, which expresses itself in unique and engaging ways. Read our latest SensePerspective on how to leverage the full power of design.